I must say that the most influencial use of new technology would have to be the internet. The use of the internet has made it alot simpler to access artists music and videos. We used the internet to research our target audience and also into the fan base. We were able to watch videos and upload them to our blogs from youtube which makes life alot easier. Because web 2.0 is interactive it has turned the internet into one big social chat room. People are able to comment and post feedback underneath videos and let them know what they think. The internet was also great for learning about different shot types. We were able to produce screen shots from youtube to help us learn what different shots were and then upload them to our blog. It also made me notice different lighting techniques that were used when shots were frozen and also the use of mis en scene. I also looked at what shot types worked together and what did not.
To produce our music video we used imovie. This is great for beginners as neither me or my partner had used editing software before. We filmed the whole of our video on a digital camera and then edited it all together on imovie. We then synced the footage to the track and then had a finished video.
We used photoshop to produce our ancilary tasks and used an SLR camera to take the photographs used. I used alot of masks on photoshop but stuck with simple backgrounds so that the images i had taken stood out on top. I think this worked very well and was simple yet effective.
Another great use of technology was blogger itself. I have used this site to upload all of my findings stage by stage throughout the project. It is simple to use and is accessable from anywhere at any time, even on a mobile phone.
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