Comparing our music video to the official video there are not many similarities. To name a few the mis en scene (costumes) are kind of similar because both videos have an 'indie' style to them. Make up has been used very lightly in our video as opposed to the official video where thick make up has been used. We have also used various different shots to capture different angles of our actors. A good variation of quick moving shots is good because it keeps the audience engaged in what is going on on screen. Mid shot is the shot that has been used most along with close ups. When close ups have been used this is to draw attention to the direct address that has been used throughout most of the video. I think this works well in our video as it draws the attention of the audience to the eyes of the actor in shot. This also makes the audience more engaged with the narrative because it is directly addressing the audience on a personal level.
A development that we have introduced to the song is the narrative that we have in our video. In the official video there is no narrative on screen as she is just prancing around a stage singing the song. In our video there is also singing directly to the camera but this is mixed in with narrative of the actors 'canoodling' on screen. The video itself gives a subtle message of true love and how love is supposed to be. Our video doesnt show word for word what you see on screen. This would be very boring for the audience so this why we have included narrative.
In most indie/ 'alternative pop' videos there is a stereotypical love story that we see on screen but in our video we show a quirky side to love and the bits that ususally are not shown to viewers. Because the song that we have chosen is straight to the point and does not hold back in what it says we have shown that through our video. Fo
r example when the two actors are play fighting on the grass this challenges the codes and conventions of the genre. 
Above is our poster and front cover for our ancillary tasks. We have definatley tried to use the conventions of the genre because on lily allens album cover she is dressed girly but with a quirky edge to her and this is what we have tried to achieve. We have also tried to keep it simple with not to much detail so that it is easy on the eyes for viewers.We have included our logo on every part of the ancillary task apart from the album cover because i dont think that it should be on there. The album cover itself is simple but effective and anything else on there would ruin its simplicity. I think that because we have used direct address in both our video and the ancillary tasks it works well together and draws in the attention of the audience. We have combined the use of two very contrasting fonts one being girly and intricate and the other being very bold and 'in your face'. We initially took this idea from Lily allens album because i think this is a great visual way to describe her quirky personality.
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